Doc: in030161
Date: January 29, 2003
Reply to: Jennifer Garner
Phone: 202-626-5737
email: jgarner@itic.org

As detailed in the proposed INCITS/RD-2, Organization and Procedures (in030017), the program of work for the Marketing & Recruitment Board Committee (MRBC) is as follows:

3.3.5.4 Marketing & Recruitment Board Committee (MRBC)

The Marketing/Recruitment Board Committee operates under the auspices of the Executive Board.

The Marketing/Recruitment Board Committee is an advisory committee of the Executive Board and is responsible for providing strategic guidance on outreach activities for the organization. This covers any outbound communications to prospective members, other organizations, and media for the purpose of expanding membership and enhancing public perception.

The Marketing/Recruitment Board Committee will also provide tactical follow-through in situations where peer-to-peer communication is an essential element of the outreach, for example, in presentations and the content of material used in recruitment.

The Executive Board has delegated the following responsibilities to the Marketing/Recruitment Board Committee:

• Development of the content of collateral and responsible for helping the organization use it well
• Preparation of programs and activities that retain and recruit members
• Identification and solicitation of leads on prospective members and opportunities to make presentations to prospects
• Act as the core of the speaker's bureau, both by creating the presentation abstracts that can be pitched and targeting the appropriate people to make presentations
• Evaluate trade show, symposium and seminar opportunities
• Based upon input provided by the Standards Development Board, the Standards Procedures Board and the Executive Board Committee yearly reviews, the Marketing/Recruitment Board Committee will prepare the INCITS Year-In-Review. The INCITS Year-In-Review will serve as a PR/marketing tool that highlights the organization's yearly achievements.